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NEW YORK LOTTERY
NOTHING UP OUR SLEEVE
In New York, we’re wired to expect a catch. No cover charge? There’s a two-drink minimum. Free delivery? Only if you spend $100. But with the new New York Lottery+ app, you actually do get more. Nothing up anyone’s sleeve.
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2025 REEL360: "GLORIOUSLY ODD"
Also featured: Little Black Book, Shots, AdAge
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Creatives: Sam Aldeborgh, Danny Price, Jacopo Biorcio, Cuanan Cronwright, Leo Barbosa, Me
Director: The Perlorian Brothers Editor: Lawrence Young
My Role: Concept Creation, Scriptwriting, Post-Production
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