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NEW YORK LOTTERY
HARD THEN, EASIER NOW
In 1825, men made a million from the Erie Canal by digging trenches and traveling hundreds of miles. In 2025, with New York Lottery's raffle commemorating the canal, you can make a million from it just by walking to the bodega for a ticket.
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Town CrierNew York Lottery
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Creatives: Sam Aldeborgh, Danny Price, Jacopo Biorcio, Cuanan Cronwright, Leo Barbosa, Julia Waicberg
Director: Francois Lallier Editor: Pete Koob, Iris Rodrigo
My Role: Concept Creation, Scriptwriting, Production, Post-Production
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