BANK OF AMERICA

FOR EVERYBODY

The holidays are all about being together, but at the end of 2017, people felt fairly divided. ​To rebuild unity, we declared the best thing to give each other was empathy.

Art plaque copy:

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"For Everybody"

This holiday season, we can do more than spread love and cheer. We can connect. We can take a moment from our celebrations and listen. Understand. Appreciate. We can wish for miracles where they're needed. We can send joy where it will be well received. We can find comfort within a larger community. Through empathy, we can relate. We can build unity. We can connect. #EmpathyUnites

TEAM:

Charles Hall, GCD

Guy Overfelt, ACD

Pablo Medina, Artist / Designer

Saige Sharp, Copywriter

Me, Copywriter

& many more 

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ROLE:

I helped bring this installation to life, wrote the video storyline and crafted the manifesto on the art plaque.

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PRESS:

Print