BLUE SHIELD OF CALIFORNIA

BEGINNINGS

Be it cycling, swimming or cooking something new, beginnings are never pretty. To create awareness around Blue Shield of California's collection of health apps and services, Wellvolution, we encouraged members to get started by acknowledging the ugly start.

TEAM:
Sinan Dagli, GCD
Mary Unger, CD
Luis Pena, Director
Me, Copywriter
Sarah Ross, Art Director

ROLE:
I brought a narrative through-line to this idea and script as well as played a critical role in production.

This campaign was created, sold and edited during the COVID-19 lockdown.