VOLKSWAGEN

ZERO HASSLES

At the Volkswagen winter Sign Then Drive event, customers can purchase a vehicle with zero dollars down. To emphasize the luxurious experience of nothing, we used "zero" as a way to introduce both the practical and emotional benefits of driving a Volkswagen.

TEAM:

Kevin Watkins, Creative Director

Rachel McDonald, Director

Me, Copywriter

Matt Barton, Art Director

ROLE:

I wrote the script and helped create this concept. I left the agency before production.

This campaign was created, sold and edited during the COVID-19 lockdown.