BLUE SHIELD OF CALIFORNIA
DO YOU HEAR ME?

Regardless of age, race, size or status, 1 in 2 women's health concerns go unheard.  To bring attention to the dismissed symptoms and ignored pain, we spoke up about what needs to change within the brand's own industry.

Campaign U.S. Ad of the Week

TEAM:
Sinan Dagli, GCD
Robyn Tenenbaum, CD
Amandla Baraka, Director
Stephania Dulowski, Editor
Mary Unger, Copywriter

Me, Copywriter
Sarah Ross, Art Director

ROLE:
Through craft, story and approach, I helped elevate the films and overall campaign. I was heavily involved in production.

PRESS:
Communication Arts | Campaign U.S. Ad of the Week | Adweek | ShotsBest Ads | AdForum | Reel360 | AdStasher | The SF Egotist |
Ethical Marketing News