BLUE SHIELD OF CALIFORNIA
HEAR ME

1 in 2 women's health concerns go unheard.  To bring attention to the dismissed symptoms and ignored pain, we spoke up about what needs to change within the brand's own industry.

2022 One Show Film shortlist
2022 One Show Fusion Pencil shortlist
2022 ACD Fusion Cube shortlist
2022 Design for Good shortlist
2021 Campaign U.S. Ad of the Week

CASE STUDY

TEAM:
Sinan Dagli, GCD
Robyn Tenenbaum, CD
Amandla Baraka, Director
Stephania Dulowski, Editor
Mary Unger, Copywriter

Me, Copywriter
Sarah Ross, Art Director

ROLE:
Through craft, story and production, I helped elevate the films and overall campaign. 

ADDITIONAL PRESS:
Communication Arts
Adweek | ShotsBest Ads | AdForum
Reel360 | AdStasher | The SF Egotist