BLUE SHIELD OF CALIFORNIA
DO YOU HEAR ME?

Regardless of age, race, size or status, 1 in 2 women's health concerns go unheard.  To bring attention to the dismissed symptoms and ignored pain, we spoke up about what needs to change within the brand's own industry.

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Campaign U.S. Ad of the Week

TEAM:
Sinan Dagli, GCD
Robyn Tenenbaum, CD
Amandla Baraka, Director
Stephania Dulowski, Editor
Mary Unger, Copywriter
Me, Copywriter
Sarah Ross, Art Director

ROLE:
Through craft, story and approach, I helped elevate the films and overall campaign. I was heavily involved in production.

PRESS:
Communication Arts | Campaign U.S. Ad of the Week | Adweek | Shots |  Best Ads | AdForum | Reel360 | AdStasher | The SF Egotist |
Ethical Marketing News
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