AMAZON WEB SERVICES x NFL
HAIL MURRAY

With Amazon Web Services' Next Gen Stats, players can uncover the probability behind any pass, catch or defensive move. Inevitably, they can discover the exact odds they overcame and how improbable their chances were, too.

TEAM:
Sinan Dagli, GCD
Nicole McDonagh, GCD
Stuart McIntyre, Director
Sarah Ross, Art Director
Me, Copywriter



ROLE:
My partner and I created this concept and wrote the script. I was heavily involved in production.