BLUE SHIELD OF CALIFORNIA
Be it cycling, swimming or cooking something new, beginnings are never pretty. To create awareness around Blue Shield of California's collection of health apps and services, Wellvolution, we encouraged members to get started by acknowledging the ugly start.
Creatives: Sinan Dagli, Mary Unger, Sarah Ross Julia Waicberg
Director: Luis Pena
My Role: Scriptwriting, Production, Post-Production