ADIDAS ORIGINALS x ALEXANDER WANG

SEASON 5: CLUB LEISURE 

The adidas Originals x Alexander Wang Season 5 collection subverts the fitness athleisure trend by recontextualizing 80s/90s workout gear as modern club wear. To launch the line, we turned clubbing into a sport and created a '90s-inspired hip-hop dance instructional video. 

TEAM:

Ferdinando Verderi, GCD

Maclean Jackson, ACD

Sarah Bassett, Design Director

Me, Copywriter

Matt Barton, Art Director

& many more

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ROLE:

I helped create this concept, wrote the film storyline and worked on the project from start to finish.

 

PRESS:

 Paper Mag | Highsnobiety | Fashionista | Hypebeast