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ADIDAS ORIGINALS x ALEXANDER WANG

SEASON 5: CLUB LEISURE

The adidas Originals x Alexander Wang Season 5 collection subverts the fitness athleisure trend by recontextualizing 80s/90s workout gear as modern club wear. To launch the line, we turned clubbing into a sport and created a '90s-inspired hip-hop dance instructional video. 

 

Featured: Paper Mag, Highsnobiety, Fashionista, Hypebeast

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Creatives: Ferdinando Verderi, Maclean Jackson, Sarah Bassett, Matt Barton, Julia Waicberg

My Role: Concept Creation, Scriptwriting

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