ADIDAS ORIGINALS x ALEXANDER WANG
SEASON 5: CLUB LEISURE
The adidas Originals x Alexander Wang Season 5 collection subverts the fitness athleisure trend by recontextualizing 80s/90s workout gear as modern club wear. To launch the line, we turned clubbing into a sport and created a '90s-inspired hip-hop dance instructional video.
Creatives: Ferdinando Verderi, Maclean Jackson, Sarah Bassett, Matt Barton, Julia Waicberg
My Role: Concept Creation, Scriptwriting